Brand Compliance

Rules for Use of Certification Logo

Certification marks should be used carefully, clearly and only in ways that do not mislead clients, regulators or the market.

Key Points
  • Scope accuracy
  • No misleading claims
  • Artwork integrity
  • Withdrawal compliance

Where the mark can appear

The logo may be used on approved marketing or informational material when it reflects a valid and current certification scope.

  • Brochures, presentations and stationery
  • Website pages related to approved services
  • Not on products unless permitted by scheme rules

How the mark must be shown

The artwork should remain clear, proportionate and consistent, with no distortion, false claims or implication beyond the approved scope.

  • Maintain proportions and readability
  • Do not recolour or modify meaning
  • Avoid implying certification of unrelated sites or products

Suspension or withdrawal cases

If a certificate is suspended, withdrawn or expires, all public use of the related certification mark should stop immediately.

  • Remove from digital and print assets
  • Stop referencing inactive approval
  • Update distributors or channel partners where relevant